Marketplaces

The Real Reason Your Listings Aren’t Getting Seen on B&Q Marketplace

(And how to fix it before peak hits)

If your listings are live but not selling, you're not alone.

Getting listings live on B&Q Marketplace is one thing. Getting found is another.

We speak to sellers every week who’ve uploaded their products, filled in the bare minimum, and are now wondering why their views, clicks, or conversions are flatlining.

The truth? Most product listings don’t suffer from a visibility issue, they suffer from a data quality issue.

Let’s break down what’s really going on (and how to fix it).

The Marketplace Search Engine is Only as Smart as Your Data

B&Q Marketplace runs on Mirakl, and like most Mirakl platforms, it relies heavily on structured data to decide:

What category your product appears in
Which filters it shows up for (Voltage, Brand, Colour, etc.)
Whether your product even appears when a customer searches

If your listing doesn’t have the right attributes filled in, it’s like putting a product on a shelf without a label.

Even worse, if you’ve left required fields blank or mislabelled them, your product may not show up at all.

Common Listing Issues That Kill Visibility

We’ve processed thousands of SKUs across B&Q and other Mirakl marketplaces. The biggest culprits we see:

🟥 Missing Facets:
No Voltage? No Dimensions? No Material? Your product won’t appear in filtered searches, and most buyers filter.

🟧 Bad Titles & Copy:
Titles crammed with unnecessary terms. Bullet points turned into paragraphs. Or worse, AI-generated fluff that says nothing.

🟩 Empty or Incorrect Categories:
A power drill listed under “Home Accessories”? That’s how you end up invisible.

The Hidden Cost? You’re Invisible to AI Search, Too.

Marketplaces aren’t the only systems relying on clean, structured data.

As tools like ChatGPT and Google’s AI Overviews begin surfacing products in response to natural language queries, they’re increasingly looking for listings that:

Have well-structured product information
Include complete and accurate attributes
Use clean copy that matches buyer intent
Follow consistent taxonomy (categories, tags, etc.)

In other words: listings optimised for marketplace visibility are also primed for AI-powered discovery and SEO.

If your data is messy or incomplete, you’re not just losing visibility on B&Q, you’re missing out on future visibility in conversational search, too.

So What’s the Fix? Structure. Consistency. Intelligence.

Sellers who win on B&Q do three things well:

They complete their listings fully — not just the minimum required.
They write with the buyer in mind — clear, benefit-led, and in a tone that matches the category.
They optimise for how B&Q Marketplace actually works — and now, how AI systems will index their products.

How Optivise Helps You Get Seen (and Sell More)

We built Optivise specifically to solve these problems for sellers.

✅ Attribute Mapping
We automatically fill in the right facets based on your product data — so you appear in more filtered searches and structured feeds.

✅ Brand-Aligned Descriptions
Our AI generates clear, conversion-focused copy that boosts rankings in both marketplace and AI search.

✅ File Format Fixes
No more manual CSV clean-up. We generate marketplace-ready files for B&Q and other Mirakl platforms with structured data that search engines (and future AI tools) can understand.

✅ Listing Quality Score
Know at a glance whether your listings are good to go or still costing you visibility.

Visibility = Sales. And not just on B&Q.

You don’t need to change your products.
You don’t need to hire a copywriter.
You just need to give the marketplace and now, AI search engines what they need to rank you properly.

Because when you show up in more filters, more searches, and more relevant results across marketplaces and sales follow.

Want to see how your listings stack up?

Try Optivise free and transform your first 3 SKUs in seconds.
Start your free trial