Marketplaces

From Amazon to Mirakl: How to Repurpose Your Product Data in Minutes

Why expanding marketplaces shouldn't mean starting from scratch.

Already selling on Amazon? You’re halfway there.

If you’re an Amazon seller looking to expand onto marketplaces like B&Q, Debenhams or Decathlon (all powered by Mirakl), here’s the good news: you’ve already got most of what you need.

The bad news?
Mirakl doesn’t speak Amazon.

While your Amazon product listings might look complete, they’re rarely in the right format or structure for a smooth upload into Mirakl’s catalogue system.

And that’s where most sellers get stuck.

Why your Amazon data doesn’t just “plug in”

On Amazon, you’ve got:

Titles that combine product type, brand and spec in one line
Bullets instead of structured attributes
Rich HTML descriptions
A mix of ASINs, child SKUs and variations
No need for strict category or attribute mapping

But Mirakl? It wants:

Precise EANs
Structured data by attribute (e.g. Voltage, Colour, Material)
Category-specific requirements
CSVs that follow platform-specific templates
Full control over facets for filter visibility

In other words, Amazon data is great for selling.
Mirakl data needs to be great for uploading and filtering.

The usual process? Copy, paste, guess, reformat, repeat.

Sellers trying to repurpose Amazon data manually end up:

Stripping out unstructured text
Guessing at category codes
Filling in hundreds of blank cells
Getting constant rejections on upload
Losing time—and sales—just trying to get listed

That’s a waste of time, and a huge barrier to growth.

Optivise does the hard part for you.

We’ve built a direct path from Amazon to Mirakl.
Here’s how it works:

Use our template to add your ASINs
Just paste your ASINs into our simple CSV template. When you upload it, we’ll automatically extract the relevant product data and fetch your images.
We convert your Amazon data
Our system pulls in:
- Product title
- Description
- Key attributes (e.g. power, dimensions, colour)
- EANs, if available (or flags what’s missing)
Optimise for Mirakl
We apply the structure Mirakl requires and:
- Map categories
- Fill 95%+ of required facets
- Rewrite copy to match buyer tone
- Create a clean, ready-to-upload CSV for B&Q and other platforms
Export and go live
Download your file, upload it to the seller portal, and go live without spreadsheet stress.

Go from ASIN to B&Q-ready in one workflow

Optivise was built for sellers like you—Amazon-native, expanding fast, and too busy to babysit data.

Whether you’re listing 25 SKUs or 5,000, we:

Save you hours per upload
Cut rejection rates to nearly zero
Help your products appear in more filters and search results
Preserve your existing content where it works, and upgrade it where it doesn’t

You’ve already done the hard work building listings for Amazon.
Let us help you reuse that work across every marketplace you expand into.

Try it free

You can test the Amazon-to-Mirakl workflow on 3 SKUs at no cost.
Start here: https://app.optivise.io

No card. No setup. Just upload and optimise.